What is PPC

PPC stands for Pay Per Click the three leading PPC are:

Google - AdWords
Yahoo - Yahoo Search Marketing (YSM)
Microsoft - adCenter

in that order.

When you are doing a Google search, the ads on the right side of the page are the PPC ads.

Here’s the skinning:

you create the ad (how to create ads will be discussed later in this series)
When someone does a search and triggers one of your keywords your ad gets displayed
When someone clicks on your ad you get charged a small fee and they go to your landing page or affiliate page. If they buy your product, you get paid (this is how you pay for your PPC fee)

Why Use PPC

With PPC you have the potential of making money within minutes of placing your ads. Whereas with article marketing and web page SEO, it takes time, weeks even months before making any money. A good Internet Marketer will use a combination of all three. You’ll also need to generate backlinks, Web 2.0, forum posting and other strategies to promote your site. The idea here is to generate traffic to your site in hopes of making sales on your products.

Later in this series we will be covering:

• Finding your niche
• Researching your audience
• Keyword research
• How to build and place an ad

These are some of the main topics and each one can and will be broken down into subtopics.

A word of caution! You can make alot of money using PPC BUT you can also lose alot of money with PPC if done incorrectly. Do your research on PPC and understand it well before you jump in. One product I highly recommend is Beating Adwords . You will have an excellent understanding of PPC after reading Beating Adwords.

One more final note. Member of Wealthy Affiliate University can sign up for a Pay-Per-Click Marketing Accreditation Course . If you take this course, you will receive Beating Adwords as additional reading for the course so don’t pay for it if you plan on taking the course. If your not a member of WAU and wish to become a member, you can click here to join.

Till next time…