What NOT To Do
November 25, 2008 AdSense, BANS, How-To, WordPress, recommendations No Comments
I know I said the next post would be on PPC but I received an email Saturday that quite frankly, got me so hot I wanted to climb through the screen and throttle the guy. I wanted to tell you about this experience so that you might avoid the same mistakes. I decided to wait a few says before posting so as the post would not be dripping with venom.
SO, what got me so upset?
I WAS on this gentleman email list and he sent me this email:

I’m always in the market for PLR content, especially if it has Master Rights, so when I received this well written and to the point email I clicked on his link.
The first issue I had with him is that after I clicked on his link and his sales page came up I was greeted with a PopOver. A popover is the same thing as a popup except you can’t block it. This popover used Background Shading so that the web page became darken and the popover was front and center. Although there is a healthy debate about popovers in the IM field, I have no problem with them. However, this popover gave the user NO choice. There was no way to close out if the user didn’t want to opt-in, you either filled out your name and email address or you left the site.
Note: If you use popovers ALWAYS give the end user a way to opt-out, most have a close icon in the upper right corner.
Wanting the PLR I filled out the popover using an email address I check once a month or so. This brought back the sales page. I look at the first 5 or so then I proceeded to follow his instruction and scrolled to the bottom, click on his download link then entered the code I was given.
The next thing that happen was I was taken to PayPal. My eyes jumped right to the total and it was $0.00 so I started to enter my PayPal password then STOPPED. Something wasn’t right, why would you go to a PayPal page for $0.00 and not right to the download page? I then started to read the entire page.
The second line of the invoice stated that I would be charged starting next month $147 a month for access to his site.
NO where and I mean NO where was anything said about a membership fee! Maybe in his sales letter, but he said to bypass the sales letter by scrolling down to the bottom.
Let’s be frank… If you put up a site that doesn’t look good or there is allot of typos in your content, that looks bad on YOU. If you pull a stunt like this guy did to trick the consumer into something, THAT MAKES ALL INTERNET MARKETERS LOOK BAD!
Don’t use your talents as an Internet Marketer to swindle someone. It will come back to bite you in the butt and again, it makes us ALL look bad.
Ok, I’m getting off my soap box now. I promise to talk about PPC in the next post.
Till then…
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